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Vivaraise is a renowned French brand in the world of home textiles, known for its timeless and cozy collections that enhance interiors. Founded in 1974 in Ardèche in a family-owned trimmings factory, it has gradually established itself as a reference in decoration.
In the 1990s, under the influence of designer Esther Blanchard, the brand drew inspiration from travels to India to incorporate bold combinations of colors and textures, thus enriching its visual identity. Today, Vivaraise offers a wide range of products: cushions, throws, duvets, bath linens, rugs, curtains, and storage accessories, all characterized by elegant patterns, vibrant hues, and meticulous artisanal finishes like embroideries or fringes.
With a focus on the environment, Vivaraise prioritizes quality materials such as linen, cotton, silk, and velvet, and certifies a large portion of its products with the Oeko-Tex label. By combining artisanal know-how, modernity, and a bohemian chic touch, the brand continues to innovate to provide comfort and aesthetics in every room of the house. Its high-end creations are distributed in home decor boutiques and specialized stores.
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